on the basis of the rapid imitation, ZARA, a store manager each have a networked PDA, point of sale sales information real-time information system will be sent to the designer. Real-time information access to those customers, thereby reducing the time required to master the trend.
ZARA is not a creator of fashion, but the rapid responders. ZARA not keen to create a trend, but the current trend of rapid response, and then, through the operating system quick cheap way to sell fashion to more consumers.
order to obtain a steady stream of fashion inspiration, ZARA many major cities in the world arrangement \The store layout, making the customer whenever entering ZARA store, have brand new feeling. They are the trend of the discoverer, who constantly travel around the world to discover new trends. These potential design information is sent to corporate headquarters, located in northwestern Spain, La Coruna. Where more than 400 designers and production managers to work together to discuss and decide each day what style special to attract customers.
ZARA through rapid imitation strategies, so they do not wild speculation fickle fashion trends quickly. More important point is that, in order to reduce the time required to master the trend and accuracy, the customer can play an active role can not be ignored.
ZARA that the best understanding of the customer than the customer himself, and then can not be completely accurate forecasts accurately reflect the needs of customers. ZARA doing so is a real departure from the customer, the customer's ideas and needs into their expectations, \Therefore, only the fastest ZARA production of consumers most wanted style, and provide the number of each style are not many, style innovation. It is this concept of rapid response in fashion that makes ZARA it can be a powerful design and development capabilities into the new year more than 12,000 costumes, thus making it more style features become a reality.
No comments:
Post a Comment