China's accession to WTO dream
and WHO, the tobacco industry began to face increasing challenges, and cultivate a Chinese cigarette brand with Chinese characteristics become an important goal throughout the industry and issues. Situation is becoming increasingly competitive in the international tobacco changing circumstances, China must build a Chinese cigarette tobacco core brands to take more measures to enhance China's international competitiveness tobacco brands; addition, with the rising tide of international tobacco control and consumer attention by their own health promotion, harm reduction tar has become the subject of the world tobacco industry. China, as the tobacco country, the consumers bear more responsibility for the natural, therefore, cultivate Chinese population will be less harmful cigarette brands is tobacco in the future.
tobacco industry in China in the process of reform and development, innovation and independent innovation in particular has become a brand and business development decisions the key features in nurturing Chinese cigarette brand in the process, the State Council has also repeatedly stressed the importance of innovation and independent innovation of Chinese contribution of cigarette branding, in order to further strengthen and clear the innovation of the tobacco industry to enhance the overall competitive strength of the tobacco industry, the National Bureau issued a detailed outline of tobacco development of scientific and technological innovation, and in 2007 set innovation in the industry to promote the industry in innovation of Chinese cigarette brands to make more effort and try.
we all know, at this stage in the development of China's tobacco, an indisputable fact that tobacco is bound to be participants in the international competition of the entity, the future development of China's tobacco will face an international tobacco group and the brand challenges. International competition has been an irresistible trend that China has recognized that tobacco international competition of interests.
Jiangxi Golden St from the date of the brand since its birth has been dedicated to exploring the road of Chinese-style low-harm, relying on the only resources in Jiangxi tobacco brand shaping technological innovation and brand value has spared no effort, has achieved many industry leading scientific and technological achievements, in the brand development process of the formation of a unique gold holy road. Kim Sung-road industry to learn from the success of worth and thinking, as this has the typical characteristics of Chinese low-harm cigarette brands to create a more suitable environment for competition and consumers in the industry cultivate Chinese set off a new wave of less harmful cigarettes, promoting tobacco enhance the overall competitive strength of the industry, to meet future international brand competition basis.
A,UGG bailey button, Kim Sung open industry dream of Chinese road less harmful tobacco harm reduction for
, the State Tobacco Monopoly Bureau, certain leaders have to say quite lyrical about his dreams: how can harmful to the tobacco less harmful from the harmless, until the good? How can the industry-independent intellectual property rights to patented technology to a much higher level? When the industry standard system can become technical barriers against foreign brands? When will emerge in the domestic and international markets have to accomplish something truly representative of the Chinese cigarette brands? In fact, he also said the Chinese tobacco industry's dream a reality, it is truly nurturing Chinese brands of cigarettes less harmful characteristics.
(a) of the Chinese tobacco less harmful to build our global brand differentiation strategy
how to face global competition in the future, although China is a big tobacco state, but from a single brand on the size and influence far less than international tobacco brands, the overall competitiveness of China's tobacco remains to be further improved, in order to respond to future international competition, China's adjustment and reform of the tobacco has been achieved many significant results. As a tobacco experts said, China's tobacco industry in recent years, reform initiatives are focused on enhancing the overall competitiveness of China carried out the tobacco, whether business or industrial commercial enterprises of the reform towards market-oriented in advance to meet the international tobacco competition laid a solid foundation.
In addition, in recent years, with the rapid development of world economy, cigarette consumer concern about their own health promotion, tobacco control has become increasingly strong and high voice, the world tobacco industry began to face more severe challenges, so the tobacco less harmful tobacco technology has become the theme of the whole world. For China, as a tobacco consumer, maintaining the vital interests of consumers, concerned about the health of consumers is the bounden duty of tobacco. China's tobacco industry must pay attention to health, harm reduction a major task as the industry, the State Council carried out the last two years, Chinese R & D is less harmful cigarette products directly to practice the
(b) Kim Sung on characteristics of Chinese low-harm outside to the inside of the Aware that the development of Chinese low-harm cigarette brand significance. Since then, the State Council held a number of Chinese cigarettes and tar on harm reduction related forums and meetings, will create a Chinese brand of cigarettes as less harmful tobacco a development goal in China, but also a responsibility of the tobacco industry in China. Chinese cigarette brand building in order to advance the process, the whole industry has increased the intensity of technological innovation, the National Bureau also began to pay more attention to results of independent innovation of enterprises, Chinese cigarette tobacco to create lies to create the characteristics of Chinese low-damage, the technical breakthrough bottleneck of industrial enterprises has become a goal in recent years.
in the industrial enterprise level, creating the first Chinese brand is less harmful cigarette tar content decreased, the National Bureau began the tar content of cigarette products made clearly defined in 2006 the national average tar content of cigarettes from a single branch the 25 mg down to 13.2 mg tar industrial enterprises have also come around technical innovation,UGG boots, success bred a group of Henjiang competitive low-tar cigarette products, such as the Zhongnanhai, Jilin's Changbai Mountains and so on. But as research in the field of tobacco research deepened, a view began to be recognized by the industry that does not mean tar harm reduction, and in traditional flue-cured tobacco cigarette tar content down to a certain extent also significantly affect the flavor and taste of cigarette smoke. After repeated attempts of the tobacco industry, in particular, Kim Sung INITIATIVE innovative practice of Chinese medicine into the results of smoke, so that people see the Chinese herbal medicine can really reach into the role of harm reduction. Back in the last century, the use of herbal ingredients, there are many attempts to enter smoke, cigarette brands once aroused the concerns of consumers, but because of the herbs into the tobacco research and innovation is not enough, these cigarettes are herbal formulations is unilateral, not the true meaning of Chinese herbal medicine formula, the real significance of the Chinese herbal formula is compound, then there can not be achieved with the aroma of tobacco and effective combination. Smoke until the success of South Jiangxi herbs from the herbal extract
However, Chinese herbal medicine into the smoke to the consumers is the new thing, after all, accept it will take time, the industry should also make cigarettes less harmful Chinese consumer guide and market development work, which is supported Chinese victims of the brand development of a low-key. In short, the Chinese less harmful tobacco industry has been the reality of China's dream of the realization of this dream requires constant innovation to the industry needs to change consumer perception and habit, only with a Chinese brand of low-growth environment of harm, This can give Kim Sung on behalf of Chinese brands to less harmful more room and greater confidence. To achieve the dream of Chinese low-harm, long way to go.
Second, the independent innovation of Chinese low Jinsheng Dian Fan Zhao said
damage can go far into the 21st century, innovation has become a theme of the whole world. In developing countries like China, in the innovation process and how to embody the characteristics of their own ingenuity is a theme, which is innovation. For tobacco, in recent years even as the industry is the most important independent innovation, promote the industry innovation, system innovation in the world, the pattern of support from the Chinese tobacco cigarettes sky, maintain and promote Chinese cigarettes characteristics, the industry achieved the dream of Chinese low-harm.
(a) brand with a strong core of the next big innovation
variable is the State Board last year, Brand competition within the industry put forward new definitions and requirements, we must walk in front of the brand to support accelerated development, but also to encourage the potential of the brand sprung from behind, this from the sense of innovation is in line with the scientific development concept , because the tobacco industry is still in the initial development of independent innovation, brand big and strong future lies in the core variables of independent innovation. Pattern of the State Council on the brand new version to existing brands to demonstrate their strength, space and opportunity, it is expected to prop up real brand innovation rise as soon as possible, no definite pattern in the focus of the brand before all of these are a variable, brand Competition also pushed to a new stage. In the new round of competition in the face of the brand, all brands are facing new opportunities and challenges, to win in the competition to be a positive innovation, relying on the unique core technologies and resources to build the brand, the brand has a personality and characteristics brand to compete in the new round in the fight for more space, especially the potential of the brand, and only built with core strengths of brand personality in order to compete in the big brands to find their own space and come from behind, stick to their differences in the road, build core strength with independent intellectual property rights, are likely to become the future vitality of the brand brand pattern.
More recently, the tobacco industry was held in Wuhan, Innovation Forum, will be Innovation has become the subject of the tobacco industry. Last year, the National Bureau has clearly put forward the industry development plan for long-term science and technology, and innovation at the recent forum held in outline done around the focus. Of course, the innovation in the tobacco industry includes a number of supporting content, you need to work in the actual implementation of a comprehensive implementation of the process. In the Independent Innovation Forum, the State Council leadership stress again that the whole industry to enhance the independent innovation ability should be effectively placed in the current and future work in a prominent position, adhere to the direction of development of Chinese cigarettes, closely around a dozen key training brand and improve the overall competitiveness of China's tobacco the central task, and constantly improve the innovation capability.
(b) of the independent innovation of Chinese low-damage sustained
wider world on the current status of the industry, the real brand positioning in the direction and goals of Chinese low-harm even less, businesses can not correctly handle the responsibility of the current benefits and future development of the relationship, not to better devote themselves to study Chinese low-damage attack major issue, especially in the current consumption of less harmful tobacco products is not fully formed the mainstream of the case. The traditional characteristics of the tobacco industry and consumer spending habits for many years retained many industrial enterprises are not concerned about the industry, the real reason for the dream, only the entire industry with the development of Chinese public opinion less harmful cigarette consumption environment to environment and attract more enterprises to make every effort to harm Chinese cigarette brands with low to form a group of Chinese brand effects less harmful. However, reform and development of the industry today, has begun to emphasize the importance of tobacco to do features, consumers are concerned about their own health from the beginning to choose less harmful cigarette products, some brands are already adhering to the road sector to achieve the dream of its own brand value, Kim Sung is a typical one.
Kim Sung brand has always insisted on the characteristics of Chinese-style development less harmful, and adhere to road characteristics, characteristics do smoke, flue-cured in the traditional market and the minds of consumers gradually established Chinese brand position less harmful characteristics, development and progress of the industry has done a lot to try to obtain the effectiveness of the attention, has been repeatedly praised the leadership of the State Council, Chinese has become the trend of less harmful characteristics of the leader. Chinese low-harm is an important direction of development of the tobacco brands, but by the efforts of a single brand is not enough, the whole industry down to the common effort and commitment and policies should encourage and support the development of Chinese brands of cigarettes less harmful characteristics, is low harm the brand's growth and development to provide more liberal market environment in the market starting to pay attention to the health of consumers, and gradually to effectively guide the consumption, and cultivate Chinese less harmful cigarette brand development, such as commercial enterprises should give full play to the network consumer guide function, low-harm cigarette brands for the Chinese to create market demand and development of space, so as to better mobilize the enthusiasm of independent innovation of industrial enterprises, to achieve business interaction, such as Kim Sung harmful characteristics of Chinese low brand in the path of dreams no longer alone. Industry progress, brand development, relying on the joint efforts of the entire industry, the dream is no longer distant.
three roads in the Chinese cigarette Kim Sung extended the world in tobacco consumption
address the health needs and concerns of consumers has been the main subject of the tobacco industry, tobacco industry has been to meet smokers Find the maximum value between the demand and health, tirelessly struggling groping, proposed to create Chinese brand is less harmful cigarette industry, the dream stage to achieve a solid pace. As the pioneer of Chinese cigarettes less harmful, Nanchang Cigarette Factory proposed the Kim Sung brands from the date of birth, go to adhere to explore hobbies that can meet the consumer, but also has fully independent intellectual property rights of Chinese cigarettes less harmful characteristics of the difference of the road. Confidence, Kim Sung fear of loneliness, Kim Sung is no longer alone.
(a) Kim Sung: a typical representative of Chinese low-harm
Kim Sung brand has been able to brave the tide of competition in the brand carry the banner of Chinese low-harm, from its a responsibility of the State and consumers, technical resources from its tobacco Jiangxi full confidence. Less harmful cigarette brand in the market has not fully formed case, Nanchang Cigarette Factory always adhere to the development of Chinese low-harm cigarette brands, even if competition in the sector reform and the situation of low consumer acceptance, the Southern people have not given up smoking have the responsibility and the pursuit of dreams, driving technology continues to Kim Sung in perfect brand to a brand's strength in the industry adhere to the dream. In this way, Kim Sung are taking every step so firm, so our best. Thirteen years ago, Kim Sung brand has always been committed independent technical innovation, successful implementation of the Golden St. alternative to the brand from the category,UGG boots cheap, from the big leap into the mainstream category, the market realized from the province to markets outside the province, to foreign markets expansion of total production and sales reached more than 60 million cases. In particular, harm reduction herbal herbal core technology has won the International Innovation Award, the National Invention Award, the World Gold invention, patent, trademark and other well-known awards in China, Kim Sung trademark valued at 4.18 billion Yuan. Kim Sung has become the industry using a unique Chinese herbal medicine herbal first harm-reduction technology development, research and development the longest, most sophisticated technology, economic and social benefits simultaneously,UGG boots clearance, the most obvious application of the results of the Chinese leader cigarettes less harmful characteristics. Kim Sung brand since its inception, always adhere to the harmful characteristics of Chinese low-road, always increasing independent innovation, commitment to reduce tobacco harm herbal herbal comprehensive study, developed the unique become a powerful collection of systems, really took to the core technology to support the Chinese characteristics of the brand less harmful way. Kim Sung-brand innovation, by the State Council and the industry experts and scholars inside and outside the highly recognized brand in the Chinese construction of low-damage process, Kim Sung has become recognized within and outside the Chinese cigarette industry, most Chinese characteristics, Chinese less harmful cigarette brands and a typical representative of Chinese cigarettes. After more than ten years of continuous exploration, accumulation, summarizing, innovation, and Kim Sung brand has come out of a realization of the dream of Chinese low-injury road with Chinese characteristics, it was put down to the
(b) Kim Sung lift world of Chinese cigarettes Chinese style features the most harmful characteristics of Chinese low-flag
cigarette brand a decade ago, southern Jiangxi medicine from burning cigarettes were smoked therapy be inspired, and began the first of a bold sense of human creativity - the essence of Chinese herbal philosophy into the modern technology in the manufacture of tobacco products in order to enable Chinese herbal cigarettes to reduce smoke the herb through the cigarette produced during discomfort. Since then, Jinsheng Cheng order to reconcile between smoking and health messenger, take on the difficult responsibility, Kim Sung aim at lofty, and began the journey of a dream.
1994, the space, However, once the idea of innovation being put into action, for there can be no recession and stagnation. Southern Smoke person looks normal treasure in their hands,
From the However, since the songs from that, Kim Sung was also suspected of making the concept is not speculation, to break through this query, but also to be responsible consumers, uphold integrity of professional ethics, Nanchang cigarette factory and the Chinese Military Academy of Medical Sciences, Jiangxi University of Traditional Chinese Medicine Research Institute and other professional institutes, to complete a series of Recent cooperation with the Chinese Academy of Military Medicine of the so that people on low damage characteristics of gold with holy science and new understanding of the Chinese Gold St is in full possession of less harmful characteristics of sufficient scientific evidence.
seen a decade ago, chose to walk the brand development of Chinese road less harmful is not easy. It was with the Southern tobacco people in a state of social responsibility and courage; relying on the concept of self-confidence and his rigorous scientific spirit and intelligence; With innovation and perseverance, select the Golden Saint roads, picking up a Chinese-style low- the banner of harm toward his dream of becoming the industry.
(c) the characteristics of the soul, give top priority to technological innovation, research and development has been concentrated in the core technology of Chinese low-harm, which is the combination of organic herbs and tobacco harm reduction in order to achieve real results. After years of research and exploration, the South the only smoke I finally developed a unique Chinese style, If the volatile fragrance is a romantic, wine made of passion, that
one has Qingyan, Lee Sang, improve heart and lung function and antioxidant function of Chinese herbal medicine prescriptions, after repeated experiments, the efficacy comparison from out of the volatile and ultimately selected six prescriptions, and to successfully extracted from high-quality flue-cured tobacco with the best combination and can effectively reduce the hazards of cigarettes is a natural herbal extract herb extract of the Hong coordination with the tobacco - smoke turned out to attract the world attention. In 2002, the South China Military Academy of Medical Sciences jointly smoke and other research units, to begin developing Over the years, groups of experts and professors has been committed, , and tobacco not only the coordination of the Hong good, does not have an adverse effect of cigarette smoke flavor, and can further increase the aroma of cigarettes and transparency of onset. After another four years of research and development, second-generation By the China Disease Prevention and Control Center, Military Medical Sciences, Zhengzhou Tobacco Research Institute and other professional scientific research institutions of state authority, to add the herbal extract that is, provide the latest scientific analysis based on harm reduction effect, according to this analysis has a direct, objective and sufficient evidence.
Earlier this year, the Chinese Academy of Medical Sciences researcher ZHU Maoxiang military R & D done on behalf of the reduce harm to the overall effect of leading the country; Kim Sung Hong and cigarette smoke has a significant coordination; Kim Sung Hong cigarette harm reduction with a clear mechanism. In the Chinese Society of Toxicology, reliable results true, conclusions accurate, Kim Sung Hong has significantly reduced tobacco harm the role of and cigarette smoke have better coordination. The latest results marked the golden saint in Chinese low-harm technical innovation has made breakthroughs in the industry-leading position, which is less harmful in China Chinese R & D has a positive role in promoting.
(d) Kim Sung Chinese characteristics outlined marketing Blue Ocean marketing less harmful
shape the future of marketing, the unique brand concept and positioning will determine the unique brand of marketing Kim Sung road , in the Red Sea brand competition created one of their own As brave, they do not, but strong; their blissful silence, but brave and tenacious; they stick to the corner, but with Who created the Southern tobacco less harmful characteristics of Chinese brands, but also to create a brand of Chinese way of life is less harmful.
the birth of Kim Sung-brand cigarettes sales destined to the South to pay in their work more difficult than others, and efforts to sell their products destined to bear a while for consumers on the industry responsibility, doomed to constant innovation in the market. Market innovation to maximize the realization of the gold market value of the brand St. From the So-called Nanchang Cigarette Factory implementation of the This is Kim Sung brand development process has been widely reflected: use of fixed-point run early in the run, hungry marketing and other methods, the use of all the space and opportunity to compete for consumer attention, continue to expand brand awareness; development of the stage, the main leadership layer towards the target consumer group, and the use of the characteristics of the target consumer group and cultural integration with the brand, building brand culture. Southern Smoke understanding of human innovation on the market, from the early days of Kim Sung brands rely on the market a unique innovation theory and practice, in the 14 million boxes, a Chinese, a less harmful cigarette brand initiative.
(e) Kim Sung Chinese characteristics less harmful cigarette brand system has been ranked prominently in China from the ordinary gold
birth to today's Spirit of Christmas Collection Gold St., price changes, quality improvement , brand creation, Nanchang Cigarette Factory leap from weak to strong is Kim Sung cigarettes from low-to high-end series of all-round development and injustice. Rely on Nanchang cigarette factory
goal is not to make a single payment holy brand, but to continue with the increase in scientific research to Kim Sung inject new vitality into the brand, along with the development of the tobacco industry continue to innovate and improve Kim Sung-brand system. Kim Sung Hong rely on differences in strategy, Kim Sung brand in the Chinese less harmful on the road than on the realization of the scale, low-harm in 2006 in Kim Sung Blue Ocean brand has reached 11 million cases. Kim Sung brand of a license for 13 years, the cumulative sales of more than 60 million cases, to achieve profits and taxes of more than 100 million products are sold to 26 provinces. The national industry in 2006, the country first and second class gold cigarette brand sales rankings ranked 16th St., for Chinese brands to make an example of low harm. To continuously enhance the value of the brand to enjoy the golden saint, for consumers to enjoy and contribute to a more high-low hazard to cigarette products, Saatchi Collection available early this year, Kim Sung. Kim Sung-intensive applications Saatchi Collection three latest patented technology, the quality of both its internal and external communication concise highlights of the comprehensive level of innovation of cigarettes harm leapt to a new level, because Spirit has a unique collection of Kim Sung quality advantages, and therefore high-priced high-end tobacco products, more competitive cost for the industry, Chinese less harmful cigarette the development of the brand to make an example. Jiangxi Tobacco Company Zheng Wei said: The second generation Mechanism of injury, efforts to fight the Kim Sung leading brand of Chinese low-harm.
(f) Kim Sung Chinese road propelled the industry forward pace of less harmful cigarettes and confidence
Kim Sung brand licensing from the record on the road from the dream and the efforts made to obtain all the results have been of particular concern both inside and outside the industry, Kim Sung explore the development road with Chinese characteristics and national experts has also been highly appreciated and recognized Board.
gold as early as 1994 St. scientific and technological achievements appraisal meeting, medicine and tobacco sessions from experts on the application of Kim Sung herbal extract of Chinese herbal medicine to reduce the dangers of tobacco fully affirmed the achievements in scientific research projects: the The study in the regulation of human immune and other aspects of research and development of innovative, to develop the advanced level of cigarettes. China's tobacco industry Mr. Zhu Zunquan dean said: Imitation from a mainly oriented to innovation is a difficult process. And Kim Sung brand through their own efforts to find innovative features of this road, Zhu Jinsheng respect the right of the road also gave a high evaluation. In addition, Kim Sung brand, The walk in the road sector in the forefront of Chinese low-harm. At the just-concluded stage to the Chinese cigarettes. add Chinese herbal cigarette smokers can improve some of the major symptoms, such as dry mouth, cough, etc.; reduce cigarette in the sub-ammonium nitrate and other harmful substances. prominent representatives of tobacco brands, promising future space. Kim Sung
brand in the growth and development process, the State Bureau of leadership has always given attention, support and recognition. Back in 1996, the National Bureau of industry-wide leadership in the holy path of gold to give a clear positive, said Kim Sung China tobacco smoke is the result of combining traditional Chinese medicine, is the meaning, Kim Sung with Chinese characteristics, smoking cigarettes, smoking is not only Jiangxi Golden Saint, and it is our country, Kim Sung smoke not only to the country, but also to the world, and the hopes and demands the industry to greatly rely on technology innovation out of their own development. As the industry continues to develop, Kim Sung brand in independent innovation and brand development has made rapid development, out of a unique gold holy road. National Bureau of Jiangju Chang Kim Sung in the inspection of industrial technology park, highlighted, Jiangxi in the smoke to be Deputy director of the State Council Zhang Baozhen Jiangxi in the inspection of St tobacco brand of gold when the path over the years has given full recognition, he said, did feature an affinity for the expression of smoke, why is an expression of affinity for it? Because the characteristics of tobacco use is a Chinese herbal medicine, Chinese medicine is extracted, you call Kim Sung-Hong. And this is a unique kind of Chinese herbal medicines, and Chinese people cherish deep feelings of the Chinese herbal medicine. Chinese herbal medicine is added in the cigarette, which is the expression of an affinity to the people closer together, so you can say it is the interests of consumers in the most vivid performance, the most intimate show, it is also the most The expression of affinity; features smoke there is a true, good and beautiful character. The key is to make smoke characteristics reflect the qualitative expression, standardized production. Southern Smoke now a major breakthrough in core technology to master a large number of new test data, the establishment of a set of traditional Chinese medicine into the technical evaluation of tobacco harm reduction methods to enhance the core technologies, which embodies a kind of truth, goodness and beauty character. Kim Sung smoke problem, we must do is to have a great spirit. I like the smoke, the key raw materials because of the smoke added a unique , on the strength of the tobacco industry will squeeze strong year after year, people paid more attention to health will be year after year. Therefore, the development of the gold holy smoke, if done well, then you really will be like the rising sun as rising.
adhering to the soul. It embodies the daring new way, the courage to win the Jinggangshan spirit; reflects the self-improvement, sake of the general national spirit; reflects the respect for science, pioneers of scientific creativity; reflects the truth seeking good, people-oriented spirit of humanism. Chinese industry is to build a good low-harm cigarette brand, to achieve the dream industry, social responsibility, a new historical starting point, to achieve new historical leap, to go tobacco road with Chinese characteristics to achieve sound and fast development, need for such self-confidence, attitude, spirit, and spirit! .
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