End of the year 2007, our high-end market in the auto market were surprised to see many familiar faces, such as Chery, BYD, JAC, China. And SAIC in December 2006 launched the first China based on the German high -market own-brand Roewe, these high-end market in the later follow-up of independent brands, without exception, was born in minds had to establish the beginning of birth of the brand targeting high-end market is the natural thing, but for the weaker in all aspects of private enterprises, the development of low-end brands can only start to start. But now, they enter the market from the low-end competing brands targeting high-end market, does this mean that private enterprises take the high road in the time is ripe for it?
I believe that these private enterprises want to establish a high-end brand image is premature. in the high-end market has always been is a crowded place, is the fight where r l brand, whose brand of premium high and who may be the greater market share. And Chery, JAC and other companies started to locate in the low-end market, Profit has been the nightmare of its own brand, the development of own brands has been unable to shake off years of meager profits cycling situation.
And this is precisely is what the high-end brands in the market to squeeze bite the bullet and the root cause. the industry is self- Walk in the high-end brand has already reached a positive consensus line, advance the market blind.
into the senior market, whether the profitability of private enterprises will be able to solve puzzles, make a pot to meet their full earnings dream? The answer is clearly no. in the high-end market will only have to establish a good positive brand image and profitability of the enterprise has brought more profits. Hengqiang strong clouds master, was down to earth, anxious for the morbid image. Just like people buy stocks, unrealistic blindly chasing the high end can only be disastrous.
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